Messaging: Myth vs Reality (pt1)
Messaging has been seen as the panacea for customer engagement, however the operational nuances around the technology need consideration to ensure project success. This document discusses an approach to reduce risk and deliver excellent customer journey outcomes. Experience As I’ve told many people over the years, I don’t speak with my kids any more. That’s fine as they don’t want to speak with me, but we message all the time! It’s how we interact because it means we don’