We all go into conversations knowing what we know – It’s our truth! However, the reality lies somewhere in the middle of any discussion and the goal is to always learn something and share something. As part of our active listening we’ve distilled the issues faced by our clients into 3 distinct buckets: · ‘My developers are not UX experts’ · ‘I don’t want to teach my customers my business’ · ‘Our customers are demanding more and I can’t keep up’ Stunning Journeys The history,

Messaging has been seen as the panacea for customer engagement, however the operational nuances around the technology need consideration to ensure project success. This document discusses an approach to reduce risk and deliver excellent customer journey outcomes. Experience As I’ve told many people over the years, I don’t speak with my kids any more. That’s fine as they don’t want to speak with me, but we message all the time! It’s how we interact because it means we don’